diff --git a/include/staff/templates/user-import.tmpl.php b/include/staff/templates/user-import.tmpl.php
index a1c47340b131e4487dbcae4e21451c381175f84d..3fc7d763f85974f0942fd0819bc7eec0920ac722 100644
--- a/include/staff/templates/user-import.tmpl.php
+++ b/include/staff/templates/user-import.tmpl.php
@@ -34,7 +34,7 @@ if ($org_id) { ?>
 'To import more other fields, use the Upload tab.'); ?></em>
 </p>
 <textarea name="pasted" style="display:block;width:100%;height:8em"
-    placeholder="<?php echo __('e.g. John Doe, john.doe@osticket.com'); ?>">
+    placeholder="<?php echo __('Name, Email'. PHP_EOL. ' John Doe, john.doe@osticket.com'); ?>">
 <?php echo $info['pasted']; ?>
 </textarea>
 </div>