diff --git a/CHANGELOG.md b/CHANGELOG.md
index 556ab8d820e1ea328b2bbe0fca24da71f50ca68b..fd7b3de83ad9e8d41e58c56cd789b1c8c04cc377 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -5,6 +5,12 @@ All notable changes to this project will be documented in this file.
 The format is based on [Keep a Changelog](http://keepachangelog.com/)
 and this project adheres to [Semantic Versioning](http://semver.org/).
 
+## [1.0.3] - 2020-09-06
+
+### Changed
+
+PlainNormalizer now strips `image:` prefix from plain representations of the images [outlokaddin#122](https://code.vereign.com/seal/clients/outlook-add-in/-/issues/122)
+
 ## [1.0.2] - 2020-06-07
 
 ### Added
diff --git a/dist/PlainNormalizer/PlainNormalizer.d.ts b/dist/PlainNormalizer/PlainNormalizer.d.ts
index 478c821ab21be102c420f6c70cfcab9799a30183..2e78fc4cec4196608228b38a69b3f36f2598a444 100644
--- a/dist/PlainNormalizer/PlainNormalizer.d.ts
+++ b/dist/PlainNormalizer/PlainNormalizer.d.ts
@@ -1,5 +1,7 @@
-export interface SealRemovalOptions {
-    sealUrl: string;
+export interface Options {
+    sealUrl?: string;
+    normalizeImagePlain?: boolean;
 }
-export declare const normalizePlainPart: (text: string, sealRemovalOptions?: SealRemovalOptions) => string;
+export declare const normalizePlainPart: (text: string, options?: Options) => string;
+export declare const cleanupImageText: (plain: string) => string;
 export declare const cleanupHiddenCharacters: (s: string) => string;
diff --git a/dist/PlainNormalizer/PlainNormalizer.js b/dist/PlainNormalizer/PlainNormalizer.js
index 5ffcd2695be84689132017d3e6829feed82f42be..dedea3fe27eaab78192b545289e6aa5d4b8708b8 100644
--- a/dist/PlainNormalizer/PlainNormalizer.js
+++ b/dist/PlainNormalizer/PlainNormalizer.js
@@ -1,14 +1,23 @@
 "use strict";
 Object.defineProperty(exports, "__esModule", { value: true });
-exports.cleanupHiddenCharacters = exports.normalizePlainPart = void 0;
+exports.cleanupHiddenCharacters = exports.cleanupImageText = exports.normalizePlainPart = void 0;
 // this is a Node module. require is a must to work across different envs
 const URL = require("url-parse");
 const utils_1 = require("../utils");
-const normalizePlainPart = (text, sealRemovalOptions) => {
+const defaultOptions = {
+    normalizeImagePlain: true,
+};
+const normalizePlainPart = (text, options) => {
+    options = options
+        ? Object.assign(defaultOptions, Object.assign({}, options))
+        : defaultOptions;
     text = exports.cleanupHiddenCharacters(text);
     text = patchOutlookSafelinksWrappers(text);
-    if (sealRemovalOptions) {
-        text = removeSeal(text, sealRemovalOptions.sealUrl);
+    if (options === null || options === void 0 ? void 0 : options.sealUrl) {
+        text = removeSeal(text, options.sealUrl);
+    }
+    if (options === null || options === void 0 ? void 0 : options.normalizeImagePlain) {
+        text = exports.cleanupImageText(text);
     }
     text = utils_1.normalizeTextSpacings(text);
     return text.trim();
@@ -39,6 +48,12 @@ const removeSeal = (plain, sealUrl) => {
         .replace(new RegExp(sealRegex), "")
         .replace(new RegExp(sealRegexReversed), "");
 };
+const cleanupImageText = (plain) => {
+    // For cases [image: IMAGE_NAME.EXTENSION]
+    const sealRegex = `\\[(image:\\s)(.*)\\]`;
+    return plain.replace(new RegExp(sealRegex), "[$2]");
+};
+exports.cleanupImageText = cleanupImageText;
 const cleanupHiddenCharacters = (s) => {
     const removeSymbols = new RegExp(/[\u200B]+/g);
     return s.replace(removeSymbols, "");
diff --git a/dist/PlainNormalizer/index.d.ts b/dist/PlainNormalizer/index.d.ts
index 7fb02c437920fe2b32e76a694adef7edde2677b9..b6c35607403148f951f828819f0d5887fc237365 100644
--- a/dist/PlainNormalizer/index.d.ts
+++ b/dist/PlainNormalizer/index.d.ts
@@ -1,4 +1,5 @@
 declare const _default: {
-    normalizePlain: (text: string, sealRemovalOptions?: import("./PlainNormalizer").SealRemovalOptions) => string;
+    normalizePlain: (text: string, options?: import("./PlainNormalizer").Options) => string;
+    cleanupImageText: (plain: string) => string;
 };
 export default _default;
diff --git a/dist/PlainNormalizer/index.js b/dist/PlainNormalizer/index.js
index 2a16ea5ff2a36b0db5e4165f4ce70720652d9764..9d5f0b076664b32757ef5e8f3f1851467c4fa481 100644
--- a/dist/PlainNormalizer/index.js
+++ b/dist/PlainNormalizer/index.js
@@ -3,4 +3,5 @@ Object.defineProperty(exports, "__esModule", { value: true });
 const PlainNormalizer_1 = require("./PlainNormalizer");
 exports.default = {
     normalizePlain: PlainNormalizer_1.normalizePlainPart,
+    cleanupImageText: PlainNormalizer_1.cleanupImageText,
 };
diff --git a/package.json b/package.json
index 2d4ac66a459cd4a5bd3236b3002e0290c8969e1a..9e85a50f042ba5045dd81e968ed6787685492512 100644
--- a/package.json
+++ b/package.json
@@ -2,7 +2,7 @@
   "name": "@vereign/mime-normalizer",
   "author": "Igor Markin <igor.markin@vereign.com>",
   "description": "A library that handles normalization of MIME plain and html parts",
-  "version": "1.0.2",
+  "version": "1.0.3",
   "license": "MIT",
   "main": "./dist/index.js",
   "types": "./dist/index.d.ts",
diff --git a/src/PlainNormalizer/PlainNormalizer.ts b/src/PlainNormalizer/PlainNormalizer.ts
index 9720a2db86a0727688f3be42fc0f9ca365448773..b8fa4924392e23cddd0c90ae92c0396d51bf5fb4 100644
--- a/src/PlainNormalizer/PlainNormalizer.ts
+++ b/src/PlainNormalizer/PlainNormalizer.ts
@@ -3,21 +3,32 @@ const URL = require("url-parse");
 
 import { normalizeTextSpacings } from "../utils";
 
-export interface SealRemovalOptions {
-  sealUrl: string;
+export interface Options {
+  sealUrl?: string;
+  normalizeImagePlain?: boolean;
 }
 
-export const normalizePlainPart = (
-  text: string,
-  sealRemovalOptions?: SealRemovalOptions
-): string => {
+const defaultOptions: Options = {
+  normalizeImagePlain: true,
+};
+
+export const normalizePlainPart = (text: string, options?: Options): string => {
+  options = options
+    ? Object.assign(defaultOptions, { ...options })
+    : defaultOptions;
+
   text = cleanupHiddenCharacters(text);
 
   text = patchOutlookSafelinksWrappers(text);
 
-  if (sealRemovalOptions) {
-    text = removeSeal(text, sealRemovalOptions.sealUrl);
+  if (options?.sealUrl) {
+    text = removeSeal(text, options.sealUrl);
+  }
+
+  if (options?.normalizeImagePlain) {
+    text = cleanupImageText(text);
   }
+
   text = normalizeTextSpacings(text);
 
   return text.trim();
@@ -56,6 +67,13 @@ const removeSeal = (plain: string, sealUrl: string): string => {
     .replace(new RegExp(sealRegexReversed), "");
 };
 
+export const cleanupImageText = (plain: string): string => {
+  // For cases [image: IMAGE_NAME.EXTENSION]
+  const sealRegex = `\\[(image:\\s)(.*)\\]`;
+
+  return plain.replace(new RegExp(sealRegex), "[$2]");
+};
+
 export const cleanupHiddenCharacters = (s: string): string => {
   const removeSymbols = new RegExp(/[\u200B]+/g);
   return s.replace(removeSymbols, "");
diff --git a/src/PlainNormalizer/index.ts b/src/PlainNormalizer/index.ts
index 082282255540f20f513a3a0fe1588af33c949da6..21891a54d7d12c497c84b3362b23061c98e89677 100644
--- a/src/PlainNormalizer/index.ts
+++ b/src/PlainNormalizer/index.ts
@@ -1,5 +1,6 @@
-import { normalizePlainPart } from "./PlainNormalizer";
+import { normalizePlainPart, cleanupImageText } from "./PlainNormalizer";
 
 export default {
   normalizePlain: normalizePlainPart,
+  cleanupImageText: cleanupImageText,
 };